Last month was our 11th year anniversary. The question of how I set a date for the anniversary  has come up several times. You could probably use the date that you registered your brand, or the date that you came up with the name of the brand; the truth is that for me that date was set when I opened my first shop to the public. I had already been working on this project for  a couple of years; but it wasn´t until the day when that red wooden door opened to the public in Cartago, that I actually felt my brand was born.
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